Recent data shows that Facebook attracted 2.93 billion active monthly users. in Q1 2022, making it the social media platform used most around the world.
However, even though Facebook is the most popular social media platform, it doesn’t mean your ads will reach millions of people.
Nor should that be your goal, since that would expand past your budget and you’d end up targeting audiences who wouldn’t resonate with your brand.
How can you carve out an influential audience and customer base on Facebook?
Let’s take a look at some common mistakes that hurt ROI and how to avoid them, as well as some Facebook ad campaign strategy tips.
Deciding Facebook Is Not Suited To My Company
Some companies may choose to write off Facebook altogether since they may think it might not be best for their brand and complicated to incorporate or manage. But this would be a mistake.
Another reason brands may disregard Facebook Ads is because they believe it’s too expensive, but with a realistic budget and smart strategy, that’s far from the truth.
If your brand is considering Facebook ads, then it’s valuable to start by breaking down what your budget for Facebook Ads would be, including taking time to understand the different campaign potentials.
There are three crucial aspects of a Facebook campaign to consider when planning, such as the daily budget option, lifetime budget, and overall campaign budget optimization.
As we stated earlier, companies may think that Facebook ads aren’t for them because they might not be compatible with company branding for both B2B and B2C companies.
But both company types are sure to reach their target audience if they take the time to cultivate a strategy and get a bit creative.
For B2B brands, companies may believe their ads won’t attract professionals because the ad would appear on social media.
If this is a concern, then you might want to try lookalike audiences which are audiences that may be interested in your brand outside of the initial target audience.
Having The Wrong Campaign Objective
The beginning of every strategy is setting your objective, and then you can decide the milestones and resources required to achieve it.
Facebook divides these objectives into three categories: awareness, consideration, and conversions.
If your goal is brand awareness, then you want to get people interested in your product or service through your ads and get them excited about your brand.
What makes your brand unique? What problem or problems does it solve? How can you best reach people, so they connect your product or service to your brand each time they see it?
Consideration is where you want to entice people to learn more about your brand and seek more information.
Get them intrigued to visit your website to learn more and potentially generate leads. Get people to like, comment, or message your brand to learn more.
Conversion, of course, is getting more sales. That strong and creative copy that prompts your call to action so they make a purchase.
